Effective date: 28th May 2025

At Altar Ego Events ("we", "us", "our"), your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website [your website URL] and use our services. We are committed to complying with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal data about you:

• Identity information: name, date of birth

• Contact information: email address, postal address, phone number

• Payment information: billing address, payment card details (processed securely by our payment providers)

• Event details: preferences, dietary requirements, booking information

• Technical data: IP address, browser type, operating system, website usage data (collected via cookies and analytics tools)

2. How We Use Your Information

We use your personal data to:

• Provide, manage, and personalise our event services and bookings

• Communicate with you regarding your booking, enquiries, or customer support

• Process payments securely

• Send you marketing communications if you have opted in

• Comply with legal obligations and protect our legal rights

• Analyse website usage to improve our services

3. Legal Basis for Processing

We process your data based on the following legal grounds:

• To perform a contract with you (e.g., event bookings)

• Your consent (e.g., marketing emails)

• Our legitimate interests (e.g., improving our website, preventing fraud)

• Compliance with legal obligations

4. Sharing Your Data

We do not sell or rent your personal information. We may share your data with trusted third parties only to the extent necessary for:

• Payment processing (e.g., Stripe, PayPal)

• Event management and delivery partners (e.g., venues, suppliers)

• Legal or regulatory authorities if required by law

All third parties are required to protect your data in accordance with applicable data protection laws.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration.

6. Data Retention

We will retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, including any legal or reporting requirements. When no longer needed, your data will be securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate or incomplete data

• Request deletion of your data (“right to be forgotten”)

• Object to or restrict processing of your data

• Request data portability

• Withdraw consent at any time (where processing is based on consent)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at:
Email: [your email address]
Address: [your business address]

8. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information, please see our Cookie Policy[link if separate] or the Cookies section below.

9. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact:
Altar Ego Events
Email: altaregogroup@outlook.com